Olam recognised the potential of fertilisers as a new growth segment for our Agri-Inputs business in 2009, as a result of the acknowledged mismatch between limited new arable land available, and the growing demand for agricultural produce to meet increasing globalisation needs.

In addition to improving yields and enhancing the supply of agri-commodities, our fertilisers will complement our traditional core business of supplying crop inputs to farmers. Currently, we are able to tap on a crop input base of 1.5 million growers in critical origin markets like West Africa, Latin America and the USA to supply our fertilisers.